Zohe
Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.
The customer database is mostly old and irrelevant, but which bit? Moving to a Big Data Analytics Data Repository mashing up data sets and using it real-time for targeting and personalisation yields much higher conversions…