An entrepreneur will attempt to achieve a variety of targets before selling a new product. Central to the process is market research, who will use it and how will this affect advertising campaigns? Once this is under their belt how and where will you approach your chosen audience? Thorough research is of upmost importance and desirability when structuring an effective marketing strategy, but its high cost (often a figure ranging from $2500) often detracts startups from performing the necessary amount.
The question is: how much does this process differ with a product that isn’t so tangible? And the answer I guess is not so much. If you’re marketing a website, you can definitely cut the costs and approach research differently but the fundamental ideology should remain consistent. You still need an understanding of your target market to pinpoint how and where you will be reaching them online. Here are some points to focus on:
Market research is at the heart of reaching a cyber audience. Analyze their virtual behaviour to manipulate your content and marketing strategy. Once this is found and maintained, keep fast-paced and contemporary; the more you understand the needs and wants of your target audience, the closer you will get to the bullseye of going viral.
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