SEO Your LinkedIn Account – Are you looking for a way to optimize your LinkedIn page for SEO? Well, here are some of the best tips to consider.
How To SEO Your LinkedIn Account – 7 x Effective Ways
1.Name The Banner, Headshot And Images
Google searches rely on a lot of image search. Before you update your photo on your LinkedIn account, you should optimize it accordingly. For instance, you can add your name and primary keywords or phrases so people can use it to find your profile.If you are offering payroll services in a specific area, the tag on your photo can be ‘the best payroll service in Manhattan’. If anyone googles that phrase online, your image will come up with the search. It will take a little while for Google to index your photo so be a little patient.
2.Add Keywords And Phrases In Your Headline, Job Description And Summary
Most people only use their job title and company name in the headline. The headline, job description and summary should talk about the value you can add. Make sure they include the specific keywords for your industry.
3.Add More Information In The Skills Section
Interview coaches from Arielle Executives point out that this section was mostly created from head hunters and recruiters. They use it to find candidates who have specific skills. As a result, Google highly indexes this section. Keep the skills in the top 3 part of the list since that’s what appears before someone clicks on ‘see more’. You can also increase your endorsements by asking the coworkers and the network to endorse you.
4.Contribute To Pulse And Use The Relevant Keywords And Phrases
Pulse is the blogging platform used by LinkedIn. Google loves this section because it is part of LinkedIn. Make sure your images are labelled and add the keyword phrases.
5.Name Images And Upload Them To The Newsfeed
It might not lead people to your profile, the images can be found with a simple Google search. Tag the images with your handle, logo or name so you can always get the credit when they are used elsewhere.
6.Name Your Links In The Contact Information Section
Don’t leave the default company website option there. Rather, you can ‘choose other’ in the drop down option available then name the link with keywords and phrases.
7.Leverage The Projects And Publications Sections
When you are listing case studies, eBooks, collaborative projects, articles and white papers, you should use the relevant keywords and phrases. For instance, you can add them in the title of the project or the description to boost your exposure.
Try out these SEO tips for maximum exposure of your LinkedIn page!
