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12 Major Changes in SEO 2020 | SEO Trends in 2020 | BurpNews

There are lots of changes google do in their algorithm, and if you are not updated with all the google update then you are going to lose your ranking.

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1. Voice search – In 2020 50% of all online searches will be voice-based.

2. Google Bert update – Google BERT update was introduced on 25th October. (BERT stands for Bidirectional Encoder Representatives for transformers). It basically focuses on human intent. Its algorithm is to better understand natural language processing.

3. Google makes big changes to Nofollow, introduces 2 link attributes
i. Sponsored – identifies link which is sponsored, advertising or similar agreements.
ii. UGC – identifies links that appear within user-generated content. Such as comment and forum post

• It will be implemented from March 2020.

4. Update on Review Rich Snippet –
Google will show review rich snippet only to these schema types –
1. Book
2. Course
3. Episodes
4. 4. Events
5. Games
6. Movies
7. Products
8. Recipe

Google will not show a self-serving review in a featured snippet.

5. Meta desc. – Currently, the meta description is not effecting SEO directly. It only helps to improve the CTR of a Website.

6. Assumptions on Medicine, Drugs & Health Website – It has been observed that whenever any new update comes. These websites easily get effected and lose its ranking.

7. Short Term Blogging Plan – If you have any short term blogging plan, for 3 to 6 months then don’t go for it. It won’t help to get rank. Because Google bots are more active and smart they can analyze your suspicious black hat activities easily.

8. H1 tags confusion – There are lots of confusion for using one or more than one H! tag. As per Muller’s statement – we can use multiple H1 tags, it’s not a critical issue.

9. Robots.txt NoIndex update – This update implemented from Sept 19, in this Google crawler does not support noindex directive in robots.txt.
10. External link –Link your website or blog to an authoritative website it helps to get your website ranked on google, Link your website from the real source, like If you are taking content from SEMrush then add a bracket and write about source URL. Wiki, YouTube

11. As per SEMrush research if your website blogs cover more than 5 points with engaging content images and information source then it will improve the bounce rate by engaging the user.
12. Assumptions Video Will more beneficial – It has observed that videos in-between content perform better than images and screenshots. To get more ideas you can refer to Neil Patel and backlinks blog section.

#SEOTrends2020 #SEOTips2020 #GoogleUpdate2020

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Zohe

Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.