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Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you a reason to communicate and relate; stories are stimulating and give you something to believe in; stories make you feel better, smarter, safer, or even loved. Business storytelling is similar. It’s about creating alignment between your business and your prospects and customers. But telling your brand’s story is more than what you write on your website, your blog, or even social media. It’s your value and your mission, and how you communicate that consistently to your audience – wherever they are.
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