In this video, I demonstrate how I was able to rank one of my clients’ sites for a quite competitive keyword, outranking many authoritative sites, even though his site is just a local website.
The keyword which I was able to rank for was a general national keyword, related to computer and since this client’s site is related to computer repair, I was able to rank his site on the first page of Google, using the concept called “Topical Relevancy”
Topical relevancy basically means what your website generally is all about. Google likes ranking sites with specific knowledge, rather than websites that are about everything, but no general theme.
source
Home Page