Schema markup or structured data is a snippet of code placed on your website in order for search engines like Google to understand the context of your website better.
For a local business website, schema data is essential because it lets Google understand your local business’s information more. For example, NAP information, business location, working hours, etc.
In this video, I guide you through how to add structured data to your WordPress website using a couple of plugins and a free tool to help generate schema markup in less than 5 minutes.
If you’re not using WordPress, you can still follow along, with a lesser number of steps.
Link to Google structured testing tool:
https://search.google.com/structured-data/testing-tool
Link to schema markup generator tool:
https://technicalseo.com/tools/schema-markup-generator/
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