Is #influencermarketing really all that important and, if so, how can #retailers harness use it to their advantage?
► Read the blog post: https://omio-retail.com/the-power-of-influencer-marketing/
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TRANSCRIPT:
Word of mouth sales generate more than twice the sales of paid advertising.
81% of #consumers make a purchase based on friends’ #socialmedia posts.
Conversions are 4-10 times higher from offers shared by trusted advocates.
HOW CAN RETAILERS MAXIMISE ON THIS?
Influencer marketing allows a constant dialogue that is invaluable to retailers. #Instagram opens up a direct conversation with the customer, and, with 130 million people a month tapping on product tags in shopping posts, retailers can immediately find out what consumers are shopping for, the trends they want to invest in and the celebrity styles they’re lusting after.
Retailers can quickly adapt product offerings from commercial success. Expanding their #digitalmarketplace allows retailers to reach consumers wherever they choose to shop. However, more selling platforms means more product data to manage. When an influencer shares a product, retailers need to ensure its visibility across all selling channels. This needs to happen quickly, to maximise sales opportunities.
HOW CAN OMIO PIM HELP?
Our #productinformationmanagement system helps retailers to optimise products across multiple channels; reduce lead times through faster creation of new routes to market; and be the frontrunners for new and evolving shopping channels.
Digital commerce doesn’t need to be complex. Become part of the PIM product evolution. Discover #OMIOPIM today.
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SOURCES:
• https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing
• https://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions
• https://www.retailtouchpoints.com/topics/digital-marketing/use-influencer-marketing-to-connect-your-brand-with-shoppers
• https://business.instagram.com/blog/new-to-instagram-shopping-checkout
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