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Episode 4: Planning Influencer Marketing Programs 2020 | BritoNATION 2020



In this video, I talk about the need for research and planning before B2B influencer marketing programs are launched into the marketplace.

So today I am going to talk about influencer marketing, specifically in the B2B space and technology space. Its been something Ive been doing for the last 5-7 years. I did a lot of consumer influencer marketing back in the day and did some healthcare as well; and with B2B I think it’s a little more complex because it required a significant amount fo research before you activate a program.

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Zohe
Zohe
Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.

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