In this video, I talk about the need for research and planning before B2B influencer marketing programs are launched into the marketplace.
So today I am going to talk about influencer marketing, specifically in the B2B space and technology space. Its been something Ive been doing for the last 5-7 years. I did a lot of consumer influencer marketing back in the day and did some healthcare as well; and with B2B I think it’s a little more complex because it required a significant amount fo research before you activate a program.
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