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Influencer Marketing 101



Episode 249: How to do influencer marketing that works!

Should you pay influencers to use your products? If so, which ones?

Definitely use influencers to help with marketing! But do your due-diligence in finding great influencers to partner with your brand.

What to look for when you’re researching influencers:
– Big enough to have an impact
– Not so big that they are out of reach (or too expensive)
– Relevant to your brand
– Highly engaged (deep comments vs vanity metrics)

Work with 5-10 killer (great fit) influencers rather than 1 huge one or 50 meh ones. Once you’ve identified them, become friends with them. Be a highly engaged follower for at LEAST a month (better if it’s three) before you get anywhere near the ask. It’s better to have a friend wearing your shirts or touting your product than an unknown entity.

HAVE YOU EVER USED INFLUENCER MARKETING? TELL ME ABOUT THAT EXPERIENCE.
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Listen on iTunes: https://itunes.apple.com/gb/podcast/the-honest-entrepreneur-show/id1439818353

Instagram: https://www.instagram.com/tomrossmedia/

Cover art by the amazing Sonia from https://www.instagram.com/just.drawing.words/

Question from: https://www.instagram.com/detourshirts

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Zohe
Zohe
Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.

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