Categories: Growth Hacking Blog

The Perfect Multichannel Digital Marketing Strategy For 2020



Want to get 3x more conversions? In this video, I’ll show you how using my proven multichannel marketing strategy.

I’ll teach you how to integrate all of your marketing together from top-of-funnel to bottom-of-funnel, as well as how to take a multichannel approach. I’ll also cover how to create audiences and how to work with all the different tactics, sources, and mediums so that you can make a major impact and get as many customers as possible.

It starts by identifying the major channels that drive traffic to your website:
1. SEO
2. Social Media
3. PPC
4. Email
5. Push Notifications
6. Chat/Text
7. Referral

Next, you need to understand the framework:
1. What’s your goal?
2. What persona are you targeting?
3. What is the intent of that person?
4. What keywords or audiences match that intent?
5. What ecosystem has those keywords or audiences?
6. What ad will you serve within that ecosystem?
7. What content will they go to after that ad?
8. What’s the conversion rate for that landing page?
9. What’s your cost per acquisition?

Finally, you need to map out the sales funnel and work each tactic into your multichannel strategy. But what does that look like in a practical way? I’ll go over a full example to help you through the process.

►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing

source

Home Page

Zohe

Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.

Recent Posts

How to pitch to journalists and earn media

𝗘𝗮𝗿𝗻𝗲𝗱 𝗠𝗲𝗱𝗶𝗮: The Free Marketing '𝗠𝗶𝗿𝗮𝗰𝗹𝗲' you should try to leverage. Unlike paid ads, you…

2 weeks ago

How I reuse my LinkedIn content on other networks using Buffer, X and Make com

How I reuse my LinkedIn content on other networks using Buffer, X and Make com…

1 month ago

How you can use Napkin.ai to get visuals from your text

HOOK: Tired of spending hours searching for the pe

4 months ago

Generating 100 Top of the Funnel SEO articles with Byword.ai and Search Console

Struggling to come up with new content ideas? Here's an easy guide for generating 100…

4 months ago

Did you know you can buy prompts from prompt marketplaces? Like Promptbase?

🚨 Have you heard of the cognitive fluency effect?

4 months ago