How to Grow a Small Business: growth marketing for startups (Part I)

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If you are just starting your business, figuring out your growth is, well, tough. There’s little money to spend, the product is still early or unfinished- and convincing people to join or to pay is harder.

In this video, we cover:
-Growth at the early stages: 02:11
– Growth = Product: 02:27
– Do not Hire an Agency: 02:54
– Growth Costs are not an Expense: 03:27
– Be prepared to spend money: 04:08

-Unit economics: 05:35
– CAC: Cost of Acquisition 05:46
– Cost per Sign Up or cost per Download: 06:09
– Lifetime Value: 06:21

-Basic Growth Tactics: 07:30
-The Growth Marketing or Growth Hacking mindset: 09:39

Now why these topics? Because they relate specifically to our experience- and we consider ourselves subject matter experts in most of these.

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Zohe

Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.