3 Ways Automation Can Help Optimize Your Approach to Digital Marketing

Digital channels were once a small subset of a brand’s marketing strategies, but they’re now critical to success in virtually every industry. Without a strong online presence, it’s extremely difficult to sell even the best product. This involves everyone, from marketing and sales personnel to web designers and retail app developers.

In this article, we’ll cover three of the top benefits of marketing automation for both physical and online businesses of all sizes. While a subscription to a marketing automation platform might sound like an unnecessary investment, it can help you achieve better results while spending much less time managing each campaign.

Analytics

Skilled marketers often notice trends on their own, but marketing analytics provide data-driven insights into your performance. There’s simply no replacement for the impact of marketing analytics on long-term results.

Contemporary marketing software can track a wide range of data points for each campaign including click-through rate, cost per click, conversion rate, and more. You’ll also have the opportunity to compare different tactics through A/B testing.

Efficiency

Setting up manual campaigns and ads is extremely time-consuming, and automation tools streamline some of the most tedious and repetitive tasks. Along with better optimization through large-scale data, you’ll likely end up saving money on marketing-related expenses.

Abandoned cart workflows, for example, target users who add an item to their online cart before leaving your store. You’ll automatically follow up with these leads without having to send individual emails. This will give your marketing team more time to spend on high-impact responsibilities rather than simply copying and pasting messages.

Revenue and Sales

Other metrics can be important indicators of performance, but everything comes down to the bottom line. The main reason to consider marketing automation is simply that you’ll make enough extra sales to justify the cost of automation software. Many providers offer several subscriptions depending on the size of your business, so you should be able to find a plan that fits your needs.

In fact, automation leads to an average sales increase of roughly 15%, and 77% of marketers were able to generate more conversions through marketing automation. All things considered, it’s one of the most effective ways to improve your digital marketing results.

Some marketers associate automation with generic or uninteresting content, but the reality is that manual campaign strategies aren’t scalable to the needs of contemporary businesses. These are just three of the countless ways in which marketing automation leads to positive results.