What is Google Analytics?

You’ve researched your audience. You’ve created mind-blowing content. You’re ready to launch your digital campaign. However, all your efforts will be wasted if you don’t have a robust analytics system in place right from the start. Read on to find out how you can leverage the power of analytics – in particular, Google Analytics – to maximize your earning potential and stay ahead of the game.

Web analytics

Let’s start by looking at the concept of web analytics. What exactly does it mean?
Well, web analytics involves the collection, measurement, and analysis of website data. Web analytics tools can provide lots of useful information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they’re most engaged with, and how they exit the site.

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About the Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body.

The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digital marketing professionals, certifying candidates to Diploma, Postgraduate and Masters levels all over the globe.

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Zohe

Seasoned Senior Digital Growth Leader with over 25 years driving transformative growth for global organizations across diverse industries including Retail, SaaS, Telecoms, Healthcare, Technology, Hospitality, Ecommerce and Digital Media.