Email Marketing Strategies for Print on Demand: 8 Tips From Printful

Get started with Printful today ➡️ http://bit.ly/2PM39nQ

For every dollar a company spends on email marketing, it makes $44 in return. 💸 Learn how to write quality emails that increase brand awareness, loyalty, and sales! ✉️

______
🎈 Table of Contents:
1. Offer quality content 00:00
2. Write catchy subject lines 02:31
3. Create email series 03:45
4. Write copy that pops 05:31
5. Use pre-existing content 06:42
6. Make your emails interactive 07:49
7. Segment your lists 08:45
8. A/B test 09:43
______
Resources mentioned:
📍 Printful video newsletter: http://bit.ly/3cy6JeU
📍 Privy: http://bit.ly/2VI1rrq
📍 Zembula: http://bit.ly/2wpDHhh

______
Printful is the easiest order fulfillment system you’ll ever use, free to set up, and with no monthly fees! You sell products on your store, we automatically process and fulfill them when orders come through, and ship them out to your customer. Easy as that!

Master the art of ecommerce:

Printful Ecommerce Integration Tutorials: http://bit.ly/2r6O6eO
Setting up Shop with Printful: http://bit.ly/2QycJvI
Digital Marketing Techniques: http://bit.ly/2LvyryY
Ecommerce Tips: http://bit.ly/2puPTdh
Design, Style & Trends: http://bit.ly/2OnNzNS

Follow us on social media:
Facebook: http://bit.ly/2RJOzLW
Twitter: http://bit.ly/2WKB1n9
Instagram: http://bit.ly/2Vs9jP1

Subscribe to our blog to get the inside scoop and suggestions on how to make the most of your online drop-shipping apparel store: http://bit.ly/2GctN5Y

Subscribe to our youtube channel to help guide you through our drop-shipping paradise: http://bit.ly/2MRU5uN

Get in touch with us at: support@printful.com or (818)3517181
Monday to Friday from 9am to 8pm EST
______
About this video:
If you’re not currently on top of your email marketing game, you should be. Email is alive and stronger than ever with about 99% of people checking their email every day. On top of that, 66% of people say that email marketing directly affects what they choose to buy so it’s no wonder most marketers say that email is their biggest return on investment.

From writing subject lines that stand out to using segmenting your lists, we’ve got some email marketing tips that will make you want to click open and save as important.

Email marketing is possible whether you sell products from your website or in a marketplace like Amazon. If you sell on a marketplace, include a link to your subscription page on your seller page so customers can click the link and sign up for your emails. If you sell from your own domain, use a form on your homepage to collect email addresses.

To get started in email marketing, you need a list of email addresses from customers. One of the most effective ways to collect email addresses is to reward people for subscribing to your list by offering them a piece of content known as a Lead Magnet.

A good subject line will improve your open rate. An open rate is the number of people who opened the email over the number of people it was delivered to. An average open rate is about 20% so if your rate is between 15–25%, you’re doing well.

Unsure of what types of emails you should send? Start out with a welcome or onboarding series where you thank subscribers for signing up. Tell them about your products and services and offer them a discount or a voucher just for signing up.

You can also start an upselling series where you tell your customers about products that are more expensive than the products they have ordered in the past.

Then spruce up your transactional emails. Transactional emails have an open rate of 40-50% so consider making them a little more interesting by including a discount code or providing your customers’ space to give feedback. You can then use these reviews as social proof in your marketing and even integrate them into your emails.

When it comes to content, storytelling can be an effective way of illustrating a point. From image carousels to videos and animations, there are plenty of ways to make your email visually appealing. For example, you could play around with animated gifs in the header or the footer of your email.

Segmentation is when you target people from your email list based on criteria such as demographics or website activity. It means that people get more relevant emails based on their preferences and actions. Marketers who use segmented campaigns see much as a 760% increase in revenue. However, avoid too much personalization in your segments as it could come across as creepy.

Once you’ve segmented your audience, make sure to A/B test to get to know your customers even better.
______
#printful #printondemand #emailmarketing

source

Home Page