What is Web Analytics in 2020?|Website back end & why it is important for digital marketing|

Web analytics is the measurement, collection, analysis, and reporting of web data. To understand and optimize web usage.
but, analytics tool is not only to measure website traffic it can be used as a business tool and marketing tool also.

The best tools for web Analytic are:-

Google Analytics: https://analytics.google.com/
Yahoo Analytics: https://analytics.google.com/
ClickMagick: https://analytics.google.com/
Google website optimizer: https://analytics.google.com/

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