Augmented Reality (AR) and performance-driven ad formats are making waves across the Gulf’s media industry, with executives at Al Tayer Group confirming that the brand is now pursuing an always-on approach to AR working closely with longtime partner Snapchat. This approach has not only impacted driving efficient results for their lifestyle platform Nisnass, but it has also surprisingly unlocked incremental revenue for their luxury online destination Ounass.
source
Home Page
Back
