Mobile Marketing and its benefits for your Business growth
Mobile Marketing is a multi-channel, Digital Marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Benefits of Mobile Marketing
1. Immediacy
Mobile campaigns are easy to create and execute. Messages are delivered to recipients within seconds.
2. Affordability
No need to pay for postage, printing or air time, just a nominal per text message fee. Prices are very modest and they decrease as volume increases.
3. Response Rate/Effectiveness
The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
4. Interactivity
Provides the ability to reach customers ‘on-the-go’ and create a highly effective two-way communication
5. Personal /Targeted
Content is targeted to individuals who have opted to receive them. The medium provides the ability to customize the brand message to a diversified audience.
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Source. First Published on YouTube
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