Raluca Radu in Episode 38 of #DigitalBrunch: Top 5 Social Media Trends for 2020
#DigitalMarketing #OnlineMarketing #SocialMedia
1. The Focus In Social Media Will Be On Creating Communities
2. Real-Time Interaction Will Be The Rule
3. We Are All Influencers & Brands Will Realize It
4. Social Commerce Will Be On The Rise
5. Social Proof & User Generated Content Instead of Paid Promotions
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According to the Hootsuite digital report, we have 4.4 billion Internet users worldwide and three point five billion social media users worldwide. So what would be some social media trends for 2020? Don’t forget that if you want to know more about digital marketing trends in general, you should just click on the link below this video and you will see our other video. And last but not least, don’t forget to subscribe to our channel because like this, you will never miss another video about trends or tips or case studies on online market coming back to the social media trends for 2020. I think that the most important thing will be that finally, brands will focus on communities with the rise of Facebook groups engagement in Facebook with the fact that most social media content will be about interaction and engagement and so on. Brands will finally realize how important it is to build a community around your brand. Secondly, it will be more and more about real time interactivity. With the rise of Facebook stories, with the rise of Instagram stories and other social networks focusing a lot on real time content, it will be obvious for brands that they will have to experience, experiment with quizzes, photos and other types of stories. Another important thing will be that we will probably forget the bit about the influencer marketing and focus more on micro influencers and nano influencers as they are called, actually on people that have small communities that are role models for certain communities and for certain followers and so on. And as more, we will focus even more than in 2019 on the return on investment of our marketing efforts. I think that my growing influence citizen nano influencers will be the most popular choice for most brands as we are talking about return on investment. Also, social commerce will be definitely on the rise. Now that Instagram late to check out with the Instagram. Now that shopper blog posts are so popular it will be much easier for brands to track the last conversions coming from Instagram. And therefore, social commerce will definitely be on the rise. It will be much easier for the customer to buy directly from social media because the social networks ensure this and it will be my teasers for the brands to track it. On the other hand, it will also be a lot about user generated content, especially as the newer generations and the younger customers are not so much about seeing perfect content as much as users are starting to run away from very promotional advertising. It will be more and more important for everyone. The word of mouth recommendations coming from other users social proof will be more and more important. So coming back to the first point is very important for brands to build communities and to interact with their users. And it will be more and more important for them to get user generated content and to encourage their customers to publish such content. It will also not be so much about vanity metrics because as Instagram is starting to hide these metrics. Probably brands will also realize that it’s much more about interactions and relationships. And last but not least, content will always be king. This is actually not a trend. This is how things have always been. Whether you’re about social media, marketing, whatever your digital marketing efforts are as a brand. The content that you create is very, very important. And it’s important whether that content is video, text or whatever else.
Source. First Published on YouTube
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