AI Is Now Core to Marketing Strategy Today’s AI Stories and Takeaways for Marketers-Tue Apr 08

Title: Today’s AI Stories and Takeaways for Marketers

Welcome to today’s breakdown of the most important developments in AI, marketing, and digital advertising. In this edition, we cover the rapid integration of AI into everyday marketing workflows, the rise of hyper-personalisation through data and automation, and evolving trends in MarTech that are shaping strategic decisions.

Let’s dive in.

AI Is Now Core to Marketing Strategy

Across channels, AI has moved from experimental to essential. New reports show that marketers using generative AI tools are seeing 60% greater revenue growth. AI Overviews—search tools that summarise information visually and conversationally—now attract over one billion monthly users, underscoring shifting consumer behaviour towards more natural, AI-enhanced search experiences.

AI doesn’t just change how people search—it’s transforming how marketers build funnels. From voice-generating tools to custom GPTs, automation is now seamlessly embedded in content creation, lead qualification, and customer engagement. Notably, custom AI assistants are increasingly used to write email copy, personalise customer journeys and offer real-time performance feedback.

In email marketing specifically, AI has enabled dynamic personalisation and real-time testing that are already boosting open and click-through rates. However, marketers continue to face a steep learning curve as they adapt to a new paradigm defined by intelligent assistants and accelerated workflows. Staying competitive now depends on the willingness to constantly evolve your tech stack.

The Next Wave in Digital Advertising: Smart, Personalised and Global

Hyper-personalisation is now the frontline of performance marketing. AI-powered behavioural analysis is helping brands deliver content that adapts in real time, especially in video and social advertising. With new levels of targeting precision and contextual relevance, brands can meet individual expectations at scale.

We’re also seeing significant growth in smart advertising services. Forecasts suggest the market will hit $2.2 trillion by 2030—driven by AI, data personalisation, and mobile penetration in emerging economies. Smart ads aren’t just about targeting; they’re increasingly about timing, format, and intent-optimised delivery.

MarTech continues to mature as AI becomes core to predictive analytics, CRM enrichment, and cross-channel orchestration. Trends like voice search, interactive content, and sustainability marketing are redefining how brands build relationships with audiences.

What This Means for Marketers

– Prioritise AI integration: The performance delta between AI-powered and traditional marketing is widening. Explore AI Overviews and generative tools tailored to your funnel stages.

– Level up your automation: From content creation to lead handling, invest in tools like voice generators, custom GPTs, and AI assistants to reduce manual overhead and speed up scaling.

– Embrace hyper-personalisation: Use behavioural data to craft adaptive messaging and tailor video, email and social content in real time.

– Plan globally, act locally: Smart advertising’s growth is being fuelled by emerging markets. Consider how to localise content and align with growing mobile user bases.

– Stay agile: AI is moving fast, and the marketing landscape is reinventing itself monthly. Foster a culture of experimentation and continuous learning across your team.