Raluca Radu in Episode 36 of #DigitalBrunch: Top 5 Digital Marketing Trends For 2020
#DigitalMarketing #OnlineMarketing #DigitalStrategy
1. Online marketing automation will be on the rise
2. Last-click attribution will start to die
3. Conversational interactive marketing will be the focus
4. Vanity metrics will count less and less
5. Brands will prepare for visual search and voice search
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How will digital marketing change in 2000, then 20? Will it actually change? Does it depend on the industry? Of course. But there are some online marketing trends that they think we should take into account for next year. First of all, and we talked about it in our previous episodes. Marketing automation will definitely be on the rise according to the market. Their surveys, 86 percent of the display ads right now will be programmatic in 2020. Also, check boats are on the rise and also Google and Facebook are implementing more and more autonomous automation in bidding, targeting and so on. And you probably know already if you follow digital branch on YouTube if you haven’t. Don’t forget to subscribe now because we always bring you fresh digital marketing tips, trends and case studies. So as I was saying, marketing automation will definitely be on the rise. And why do I think this will happen? Because especially it will save us time. It’s digital marketers. It will help us focus on the creative, on the message, on strategy and so on. And it will make us as marketers more effective and more productive. Secondly, I think that finally less click attribution in Google analytics will slowly start to die. It will be just the beginning. But the good news, in my opinion, is that with the launch of Google Data Studio and DOD, the FBI tools, I think that businesses have started looking at the whole customer journey and realizing that less click is actually a trap because it doesn’t give you insights into the whole journey that the customer undertakes your relationship with your brand before converting. And they think that’s a trap that we will finally get over. And that’s really, really good news. Third, I think that in 2020, the fact that Facebook and Instagram have started and not only the other social media networks have started focusing more and more on stories, on instant content, on groups and communities will also make brands do this shift that is, in my opinion, long overdue. I think social media will finally be more and more about communities and groups and actually long term relationships with customers. As you already know, Facebook is prioritizing groups and it will do these more and more. It’s also prioritizing stories. And we also see the rise in Snapchat stories, in Instagram stories. All the other social networks have this type of instant real time communication that makes everything more and more interactive. And this will also help brands not to communicate so much. One way, not to just publish content, but, for example, to publish quizzes and polls and other types of content that will help the interaction with the customer. So it will be more and more of both conversational marketing. This is something that will result. It will be about conversational marketing. It will be held by chat boards. And check bots will not only be used for customer service, but also as a start for marketing campaigns. Of course, this trend is more visible in the more developed markets, but it will become a general rule on the market and it will start. Another good news is that in 2020, it will be a bit less about vanity metrics. I think that the fact that Instagram is starting to hide likes is the first step in this direction. It will help the brand. Real brands realize that it’s not so much about vanity metrics, but about the end results, about the relationship with the customer, about the customer that clicks on it and so on, about the whole funnel. And they think that’s really, really good news. Finally, and another good news is that finally, brands because of GDP are and also about because of CPA, they will look more and more into pride. We see and they think this is also good news for the customer. Last but not least, you know, those rumors that it will be only about voice search in 2020.
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