Web analytics is the measurement, collection, analysis, and reporting of web data. To understand and optimize web usage.
but, analytics tool is not only to measure website traffic it can be used as a business tool and marketing tool also.
The best tools for web Analytic are:-
Google Analytics: https://analytics.google.com/
Yahoo Analytics: https://analytics.google.com/
ClickMagick: https://analytics.google.com/
Google website optimizer: https://analytics.google.com/
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