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Royal Mail
- Define Digital Marketing Strategy & Roadmap. Co-Define Social Media Strategy. Define Mobile Marketing Strategy with objective of increasing online sales
- Advised on Digital best-practices & alignment of digital activities across RMG. Development and implementation of coherent information management strategy;
- Implement, optimise & manage the online brand e.g. look & feel
- Facilitated & manages Digital creative agencies for planning, creative design & build, social media;
- Review & co-ordinate on-line marketing activities across RMG including As-Is assessment, Gap Analysis, Touchpoint Planning Prioritisation model & Roadmap
- Plan & Co-ordinate Social Media, Mobile, Display, eCRM, SEO across on-line marketing teams;
- Devise consumer journey strategy from a marketing perspective and ensure key consumer messages on main website
- Managed the scheduling of media on RMG sites and making the right commercial decisions.
- Testing of journeys on new Royal Mail website.
- The Royal Mail with Cap Gemini embarked on a major upgrade and revamp of the Royal Mail website.
- New Content Management System, new customer journeys, new services, new taxonomy and navigation.
- New digital teams were formed. I/Growth Hakka were part of a temporary specialist team brought on to program manage the rollout and development of the new website.
Task
Define Digital Marketing Strategy & Roadmap. Co-Define Social Media Strategy. Define Mobile Marketing Strategy with objective of increasing online sales.