Most musicians struggle with social media.
They post sporadically, chase trends, and hope for virality.
But the most successful artists? They treat social media like a stage.
Beyoncé redefined album drops with surprise releases.
Taylor Swift turns fan engagement into a movement.
Lil Nas X mastered TikTok’s viral loops.
BTS made fan participation an art form.
The difference? Strategy.
– They build anticipation
– They create shareable moments
– They understand platform strengths
Social media isn’t just about posting for the sake of it.
It’s about connection, creativity, and community.
Want to turn followers into superfans? Learn from the best.
Lots of examples in the deck below.
Been deep in the music biz lately.
