We are working for Health Shared on their Marketing Automation campaign using Hubspot. We are running several automated email campaigns to over 20,000 clinics and doctors in the UK.
We have achieved open rates of between 60% to 74.1% and click through rates of 2% to 12%. If you see the table below and the link to the MailChimp report you will note that average open rates for any industry are no more than 25%.
We also manage Health Shared social media. Their social updates are semi automated and go out Mon to Fri. We write the copy, create all images and videos and also all landing pages.
See examples of Landing Pages. Click on the Image to see larger version
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See examples of Social Media. Click on the Image to see larger version
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Email Opening Benchmark Report by MailChimp
| Industry | Open Rate | Click Rate | Soft Bounce | Hard Bounce | Abuse Rate | Unsubscribe Rate |
|---|---|---|---|---|---|---|
| All non-labeled accounts | 21.09% | 2.61% | 0.61% | 0.39% | 0.012% | 0.23% |
| Agriculture and Food Services | 23.12% | 2.69% | 0.57% | 0.36% | 0.012% | 0.29% |
| Architecture and Construction | 23.13% | 2.55% | 1.39% | 0.91% | 0.014% | 0.35% |
| Arts and Artists | 26.03% | 2.66% | 0.57% | 0.34% | 0.012% | 0.29% |
| Beauty and Personal Care | 17.01% | 1.76% | 0.38% | 0.28% | 0.013% | 0.31% |
| Business and Finance | 20.47% | 2.59% | 0.63% | 0.46% | 0.010% | 0.21% |
| Computers and Electronics | 19.39% | 1.98% | 0.92% | 0.54% | 0.012% | 0.29% |
| Construction | 21.01% | 2.03% | 1.38% | 0.98% | 0.018% | 0.40% |
| Consulting | 18.96% | 2.15% | 0.88% | 0.58% | 0.011% | 0.28% |
| Creative Services/Agency | 21.59% | 2.51% | 1.02% | 0.70% | 0.012% | 0.37% |
| Daily Deals/E-Coupons | 14.92% | 2.30% | 0.12% | 0.07% | 0.005% | 0.10% |
| ecommerce | 15.66% | 2.07% | 0.31% | 0.19% | 0.011% | 0.24% |
| Education and Training | 21.80% | 2.48% | 0.54% | 0.37% | 0.009% | 0.20% |
| Entertainment and Events | 20.41% | 2.19% | 0.48% | 0.32% | 0.009% | 0.28% |
| Gambling | 18.47% | 3.15% | 0.42% | 0.42% | 0.013% | 0.14% |
| Games | 19.71% | 3.19% | 0.47% | 0.39% | 0.013% | 0.24% |
| Government | 26.52% | 3.65% | 0.49% | 0.34% | 0.006% | 0.13% |
| Health and Fitness | 20.06% | 2.18% | 0.41% | 0.33% | 0.013% | 0.37% |
| Hobbies | 27.35% | 4.78% | 0.33% | 0.19% | 0.013% | 0.23% |
| Home and Garden | 22.21% | 3.02% | 0.57% | 0.35% | 0.016% | 0.36% |
| Insurance | 20.99% | 2.09% | 0.75% | 0.72% | 0.016% | 0.25% |
| Legal | 21.14% | 2.71% | 0.75% | 0.54% | 0.010% | 0.22% |
| Manufacturing | 20.51% | 2.18% | 1.30% | 0.83% | 0.015% | 0.35% |
| Marketing and Advertising | 16.48% | 1.74% | 0.71% | 0.47% | 0.010% | 0.26% |
| Media and Publishing | 21.92% | 4.55% | 0.29% | 0.15% | 0.005% | 0.12% |
| Medical, Dental, and Healthcare | 21.09% | 2.25% | 0.69% | 0.59% | 0.015% | 0.29% |
| Mobile | 18.41% | 1.98% | 0.61% | 0.48% | 0.011% | 0.34% |
| Music and Musicians | 21.80% | 2.68% | 0.55% | 0.33% | 0.011% | 0.28% |
| Non-Profit | 24.11% | 2.57% | 0.50% | 0.35% | 0.009% | 0.20% |
| Pharmaceuticals | 18.95% | 2.39% | 0.69% | 0.55% | 0.010% | 0.20% |
| Photo and Video | 22.99% | 2.90% | 0.72% | 0.47% | 0.014% | 0.40% |
| Politics | 22.30% | 2.13% | 0.43% | 0.31% | 0.013% | 0.21% |
| Professional Services | 20.77% | 2.39% | 0.90% | 0.61% | 0.012% | 0.30% |
| Public Relations | 20.21% | 1.63% | 0.72% | 0.46% | 0.007% | 0.19% |
| Real Estate | 19.67% | 1.80% | 0.57% | 0.40% | 0.015% | 0.29% |
| Recruitment and Staffing | 19.33% | 1.81% | 0.51% | 0.47% | 0.008% | 0.28% |
| Religion | 25.33% | 2.92% | 0.24% | 0.15% | 0.007% | 0.13% |
| Restaurant | 20.26% | 1.06% | 0.37% | 0.22% | 0.011% | 0.28% |
| Retail | 19.36% | 2.24% | 0.35% | 0.24% | 0.011% | 0.27% |
| Social Networks and Online Communities | 21.13% | 3.16% | 0.38% | 0.23% | 0.008% | 0.22% |
| Software and Web App | 19.81% | 2.05% | 1.02% | 0.69% | 0.011% | 0.35% |
| Sports | 23.77% | 2.88% | 0.44% | 0.31% | 0.010% | 0.28% |
| Telecommunications | 20.27% | 2.20% | 0.96% | 0.69% | 0.010% | 0.24% |
| Travel and Transportation | 20.03% | 2.00% | 0.63% | 0.39% | 0.012% | 0.24% |
