- Working with Handsets & Services propositions & campaigns in 90+ countries. Focusing mainly on digital & social media marketing.
- Working on & project managing multi channel Glocal projects with Ovi mobile Apps marketing & Apps sourcing. Developer support, experience & developer marketing strategy with the view of nurturing the ecosystem.
- I was responsible for working with & the governance of Nokia field marketing, in developing, deploying & optimising global best practices in marketing execution. Partnering with other global marketing functions in serving as a centralized voice for regional & local marketing teams in the creation of best in class campaigns & marketing programs. Activating & implementing these global campaigns & programs through agreed touch points in traditional & non-traditional channels, as well as developing & executing media neutral touch point plans & managing Nokia’s global network Media, Digital & ATL agencies.
- Channels & Touch points worked on
- Digital:- E-commerce, M-commerce, Fixed Web, Mobile Display, SMS, Video on Demand web delivery, Mobile Web, Mobile Search, TV, SEM, SEO, Affiliates, Display & Rich Media, Analytics, Usability & Information Architecture, Partner Fixed Web, Internal search, Data feeds, Email CRM, SMS CRM, Content Management System, DOOH, In-Device, Augmented Reality, In-Game, Experiential.
- Social:- Blogging, Micro-Blogging, Blog Engines, Viral Marketing, Social Networks, Forums, Reviews & Ratings, Social Bookmarking, Media Sharing, Seeding, Influencer, Un-boxing, social listening, RSS, Facebook & Twitter APIs.
- Content:- Mobile Apps Content & Developer Acquisition & Marketing. Partner IP marketing.
- Offline: – Inbox, Event, Print, OOH, Retail, TV, Experiential, Guerilla.
- Services propositions for Games, Music, Internet & Mobile Applications, Email, Social Networking, Video and Maps & Navigation .
Task
Working with Handsets & Services propositions & campaigns in 90+ countries. Focusing mainly on digital & social media marketing.