Back
Virgin Media
- Responsible for the strategic development, vision, tactical planning & operational execution & effectiveness of Virgin Media online sales & brand activity & communications for “Quad play” offerings of mobile, television, broadband & telephone.
- Managed & delivered the eCommerce online plan to agreed objectives – including unique visitor traffic driven to the ecommerce elements of virginmedia.com & virginmobile.co.uk; conversion rates resulting from this traffic; ARPU, SAC, churn, revenue, contribution of connections acquired.
- Management of PPC, affiliates, direct partners & other content / OEM partnerships (e.g. Uswitch, moneysupermarket.com) to drive online acquisition & customer demand via unique visitors to relevant ecommerce areas of virginmedia.com & virginmobile.co.uk & generation of web generated telesales calls.
- Full responsibility for delivery of traffic & agreed cost per sale targets including media mix, budgeting & planning, & for the tracking & performance evaluation of online marketing activity.
- Assessed performance & ensured ongoing online marketing activity fully optimised in conjunction with relevant colleagues & stakeholders.
- Develop, maintain & adhere to online channel financial budget.
- Management & motivation of web agencies.
- Lead the development & implementation of online channel acquisition strategy,& promotional roadmap.
- Supported development of the channel value proposition & through channel manager, represent channel requirements to the rest of the business & ensure effective category mix.
- In conjunction with online team & portal team fully optimized portal activity to drive ecommerce sales, cross- & up-sell effectiveness.
- Maintained brand & communication standards, maximise the brand’s sales potential in channel.
- Built & maintain positive channel profile & relationships.
- Identified, delivered & owned online marketing productivity improvements & opportunities for growth including bus dev opportunities from online partners such as Google, Microsoft.
Task
Responsible for the strategic development, vision, tactical planning & operational execution & effectiveness of Virgin Media online sales & brand activity & communications for "Quad play" offerings of mobile, television, broadband & telephone.